Control Techniques and KB adopt new Nidec Drives brand

Published: 01 May, 2024

Japan’s Nidec corporation is bringing together two of its drives-making subsidiaries – Wales-based Control Techniques and US-based KB Electronics – under a new Nidec Drives brand, with effect from 1 May, 2024. The change will not affect any of the products or services currently offered by CT or KB which will continue to be sold under their existing names. There will be some changes to branding on social media, product labels and brochures, but customers are not expected to see other differences.

Control Techniques says that the new branding will allow it and KB to harness Nidec’s strength and resources.

The rebranding is part of a larger initiative which will see all businesses in Nidec’s Motion & Energy segment uniting under the Nidec corporate brand. The consolidation of the brands under a single umbrella is intended to harness “our collective power, resources, and capabilities, to elevate our customer offering, and drive sustainable growth”. It is also intended to raise the profile of Nidec locally and internationally.

As part of the changes, the generator activities of Nidec’s French motors and generators subsidiary Leroy-Somer and its US-based generator and alternator manufacturer Kato Engineering, will come together under the new Nidec Power brand. This operation will expand its activities to take in areas such as components for battery energy storage and grid stabilisation systems.

In 2023, Nidec’s Motion & Energy business generated sales worth 459.8bn Japanese yen ($2.9bn). It covers areas such as drives, medium and large motors, automation, EV chargers and generators. Motion & Energy is part of Nidec’s larger Appliance, Commercial & Industrial operation, which accounts for 41% of the group’s activities and last year produced sales worth 966bn yen ($6.1bn).

The new Nidec Drives brand

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