Rockwell invests in Milton Keynes to boost customer service

Rockwell Automation has made a "massive" investment in its Milton Keynes headquarters to improve its service to customers and to demonstrate its technical capabilities.

A key elemnt of the scheme is a large, interactive demonstration area where visitors can see various technologies operating in applications representing key sectors of industry, such as packaging, materials handling, and food and beverage. The centrepiece of this display is a Scalextric track (shown below) where the challenge is to see whether your reactions are faster than those of automation components.

A second element of the scheme is a simulated enterprise, showing how modern automation and communications technologies can link the shopfloor seamlessly to the boardroom. Visitors can follow the various stages of production from order entry, through production and to boardroom reporting. The simulation can be tailored to their applications.

Finally, there is a new customer service centre where a team of 20 experts is handling an average of 240 enquiries a day. This will eventually form part of a global network of similar service centres so that customers` queries will be answered immediately around the clock by whichever centre is on duty.